Cottman Transmission and Total Auto Care Marks Groundbreaking Year with Digital Marketing Achievements and Awards Aftermarket Leader Fills 2017 with Myriad Marketing Initiatives, Including National Check Your Transmission Day, Activity Book Giveaway and New Educational Videos

HORSHAM, Pa. – Cottman Transmission and Total Auto Care marks an incredible year of accomplishments in the aftermarket industry, including a slue of national awards, additions to its pioneering educational video series, community giveback and an overall commitment to excellence in the digital marketing space.

The leading aftermarket car care brand is rounding out 2017 with nine different accolades for the Transmission Physician video web series, including two Telly awards and two gold Communicator awards. In addition, Cottman introduced the world to National Check Your Transmission Day, the first national holiday focused on transmission maintenance, observed during the month of October.

“2017 was a year filled with impressive accomplishments for Cottman and it’s a testament to our commitment to excellence and customer service that we continue to reinvent what it means to be innovative and creative in the aftermarket space,” said Derik Beck, vice president of digital marketing at Cottman. “From prestigious national awards for our education video series, to an entirely original national holiday focused on transmission care, we’ve put our heart into everything we’ve accomplished, and I’m grateful to my team.”

The Transmission Physician, a standout component of Cottman’s broader catalogue of educational digital content, made a name for herself by debunking common transmission myths, sharing specialized, transmission-specific advice and exploring related topics such as checking the automatic transmission fluid (ATF), why transmissions are so expensive, the process of how a transmission works, rechecks and more.

The brand received nine different national marketing awards for the Transmission Physician, including the following:

  • 2017 Automotive Communications Awards – Women in Auto Care
  • 2017 W3 Awards Silver – Online Video-Web Series for Video
  • Communicator Awards – Campaign/Web Series – Gold
  • Communicator Awards – Video Education – Gold
  • dotCOMM – Video for Web – Animation – Platinum
  • Hermes Award – Educational – Gold
  • Summit Creative Award – Animation – Silver
  • Telly Award – Craft Use Animation – Gold
  • Telly award – Video/Web Series – Gold
  • Vega Award – Animation – Arcturus (3rd Place)
  • Vega Award – Web Personality/Host – Arcturus (3rd Place)

“At Cottman, we’re never satisfied with just ‘good enough,’ and that’s evident when you look at our commitment to digital marketing excellence, our quality services and our engagement with consumers at each of our locations,” said Randy Wright, president at Cottman. “The awards earned by the Transmission Physician, as well as the many other recognitions and initiatives we’ve undertaken, continue to show our dedication to being the trusted neighborhood transmission and car care center in each of the communities we serve.”

To bookend a year of industry acclaim, Cottman released four videos in the Transmission Physician series.

Further leveraging its position as an industry leader, Cottman launched an unprecedented national holiday: National Check Your Transmission Day on Oct. 21, a special celebration during October’s National Car Care Month. In observance of National Check Your Transmission Day, Cottman was a leading voice urging all drivers to make transmission maintenance a priority. To that end, Cottman was able to offer its very own free TransCheck 21 PLUS Inspection, which provides busy consumers with the chance to enhance regular auto maintenance with a comprehensive transmission check at no extra charge.

“Transmission repair is one of the most expensive repairs, making more consumers prone to ignoring preventable problems, and National Check Your Transmission Day was the first of its kind, bringing transmission care to the forefront of consumers’ minds in October,” added Beck. “All of our digital efforts are intended to improve consumers’ confidence in their own transmission maintenance know-how, and Cottman’s superior services, making National Check Your Transmission Day a stand-out success for us this year.”

Building on Cottman’s foundational digital content, the brand’s trusted Cottman Man digital video series was honored with a variety of industry marketing laurels, including the following:

  • IAC – Cottman Man Video Series – Best Other Online Video
  • Summit International – Cottman Man Video Series – Animation – Platinum
  • W3 Award – Cottman Man Video Series – Online Video Web Series – Silver
  • W3 Award – Cottman Man Video Series – Web Personality or Host – Silver

Building on the momentum of the brand’s outstanding educational videos, Cottman was also acknowledged for the quality of its Cottman Man Blog. The consumer-facing blog received an “Automotive Communications (B – to – B)” award; was named as one of the “Top 100 Auto Repair and Maintenance Blogs for Mechanics and Car Owners” by the Feedspot online blog spot; and reached number 14 on the “Top 33 Informative and Helpful Blogs for Car Care, Repair, and Maintenance” by the itmycar.com website.

Taken together, these digital marketing and content awards speak to the outstanding quality of Cottman’s consumer content, as well as the brand’s commitment to providing accessible, engaging videos and blogs that aim to educate all drivers on transmission maintenance and general car care.

Finally, Cottman continued its special seasonal tradition of bringing holiday magic to local communities and to spread awareness of basic car maintenance to people of all ages. The brand is donating its children’s coloring and activity book featuring the Transmission Physician and the Cottman Man, for the second year in a row, this time to local chapters of Boys and Girls Club, Big Brothers, Big Sisters and Girls, Inc. across the country this holiday season.

“The best way to cap off Cottman’s year of awards is by giving back to our communities, and making the holidays as memorable as possible for those in need,” Beck added. “Our hope is that by donating activity books to area children’s organizations, we’re able to spread holiday joy and give kids some useful knowledge about car care that will last them a lifetime.”

To view the Transmission Physician and Cottman man Educational Video Series, visit www.cottman.com/videos/. And, to learn more about Cottman Transmission and Total Auto Care, please visit www.cottman.com.

About Cottman Transmission and Total Auto Care

With locations across the U.S., Cottman Transmission and Total Auto Care is a transmission and auto repair brand that services almost any make or model vehicle, foreign or domestic.  Cottman Transmission and Total Auto Care centers specialize in complete transmission service, brakes, suspension, air conditioning service and much more. Cottman’s headquarters is based in Horsham, Pennsylvania.

Cottman Transmission and Total Auto Care Wins Communications Award from Women in Auto Care Cottman’s Transmission Physician Honored for Contribution to Women’s Representation in Auto Care Industry

HORSHAM, Pa. – Cottman Transmission and Total Auto Care continues to set the standard for inclusion and representation in the auto care industry with a new award that highlights the impact of the groundbreaking Transmission Physician, growing the brand’s reputation for service and quality.

Cottman was awarded the prestigious 2017 Automotive Communications Award by Women in Auto Care, which recognizes companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.

“This year has been a whirlwind of awards for the Transmission Physician, and we continued to be humbled by the recognition of the auto care industry and the marketing community,” said Derik Beck, vice president of digital marketing at Cottman. “I’m so grateful to my team for the chance to work together on a video series that has had such an incredible positive impact, and we’re thrilled the board for Women in Auto Care saw the value of the Transmission Physician.”

Cottman and other winners were recognized at the Women in Auto Care press conference and reception on Oct. 31, 2017, during AAPEX in Las Vegas.

The Automotive Communications Awards are just one of a series of accolades that the Transmission Physician has garnered in 2017 – the brand also took home the following in recent months:

“At Cottman, we have long prided ourselves on our commitment to our customers, and our video series are a core component of that engagement and education,” said Randy Wright, president at Cottman. “The Transmission Physician is an excellent example of our digital marketing team’s creativity in appealing to a broad audience to empower customers to learn as much as they can about transmission maintenance, and this award is an extraordinary recognition of their achievement.”

The Transmission Physician web series is a standout component of Cottman’s broader catalog of educational digital content. Using accessible animation and themes, Cottman shares its educational videos on the brand’s website as a way for consumers to learn more about common car care topics

As a specialist in transmission technology and repair, the Transmission Physician debunks common transmission myths, shares specialized, transmission-specific advice and explores related topics such as checking the automatic transmission fluid (ATF), why transmissions are so expensive, the process of how a transmission works, rechecks and more.

In addition to the Transmission Physician, Cottman also educates its online audience through the Cottman Man, the brand’s well-known namesake and longtime star in his own digital series, teaching consumers about car care and tips to maintain the longevity of their vehicles. Together, these characters strengthen Cottman’s ability to promote accessible and meaningful maintenance tips that add value to the services already offered at every Cottman location.

To view the Transmission Physician and Cottman Man Video Series, visit www.cottman.com/videos/. And, to learn more about Cottman Transmission and Total Auto Care, please visit www.cottman.com.

About Cottman Transmission and Total Auto Care

 With locations across the U.S., Cottman Transmission and Total Auto Care is a transmission and auto repair brand that services almost any make or model vehicle, foreign or domestic.  Cottman Transmission and Total Auto Care centers specialize in complete transmission service, brakes, suspension, air conditioning service and much more. Cottman’s headquarters is based in Horsham, Pennsylvania.  For more information, please visit www.Cottman.com and www.TheCottmanManBlog.com.

About the Women in Auto Care Automotive Communications Awards

The Automotive Communications Awards were created by Women in Auto Care. The awards recognize companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts. Winners were recognized at the Women in Auto Care press conference and reception Tuesday, Oct. 31, 2017, during AAPEX in Las Vegas, Nev.

For more information about Women in Auto Care or the Automotive Communications Awards, please visit: https://www.womeninautocare.org/awards/.

Cottman Transmission and Total Auto Care Reveals Second Coloring Book Featuring Cottman Man and Transmission Physician for Holiday Season Auto Repair Brand Delivers Car Care-Themed Coloring and Activities Book to Make a Positive Impact on Local Boys and Girls Clubs and Other Children’s Groups

HORSHAM, PA – Cottman Transmission and Total Auto Care continues to make bringing holiday magic to local communities both a priority and an opportunity to spread awareness of basic car maintenance to people of all ages this year.

Cottman has announced that it will again be donating its children’s coloring and activity book for the second year in a row, this time to local chapters of Boys and Girls Club, Big Brothers Big Sisters and Girls, Inc. across the country this holiday season.

“When we delivered our first coloring and activity book starring the Cottman Man to local children’s hospitals last year, we were overwhelmed by the response and humbled at the chance make a difference in the lives of children,” said Derik Beck, Cottman’s vice president of digital marketing. “Cottman prides itself on setting an example of community involvement in the automotive aftermarket industry, and giving back to local families, especially children, is an essential component of our company values. The holiday season is a chance for us to say thank you to everyone in our local markets and we are grateful for the chance to spread car care knowledge through a fun, accessible coloring book to as many area kids as possible.”

The coloring book features both the Cottman Man, the lovable character who has hosted his own blog and taken on a fresh look in a series of animated online shorts; and the highly decorated Transmission Physician, the new digital star at Cottman who shares specialized, transmission-specific advice in her award-winning video series.

“We’re excited to collaborate with Cottman to provide girls a fun, creative way to learn about car care and the automotive industry,” said Penn Sheppard, Director of Learning Central at Girls Inc. “The Transmission Physician character shows girls that women can be leaders in traditionally male-dominated fields. She is breaking barriers and resisting gender stereotypes. She is a strong, smart, and bold role model for girls.”

The leading automotive aftermarket industry innovator is sharing its creative coloring books with kids at more than 150 local chapters of Boys and Girls Club, Big Brothers Big Sisters and Girls, Inc., from coast to coast. This includes the following:

Cottman of Feasterville, PA

Boys and Girls Clubs of Philadelphia
Big Brothers Big Sisters of Bucks County
Girls Inc. of Greater Philadelphia & Southern New Jersey

Cottman of New Castle, DE

Boys and Girls Clubs of Delaware
Big Brothers Big Sisters of Delaware

Cottman of Trenton, NJ

Boys and Girls Clubs of Mercer County
Big Brothers Big Sisters of Mercer County

Cottman of Maple Shade, NJ

Boys and Girls Club of Camden County
Big Brothers Big Sisters Independence Region

Cottman’s of Gladstone, MO, Kansas City, MO, Independence, MO and Shawnee, KS

Boys and Girls Clubs of Greater Kansas
Big Brothers Big Sisters of Greater Kansas City

Cottman of Cincinnati, OH

Boys and Girls Club of Greater Cincinnati
Big Brothers Big Sisters of Greater Cincinnati

Cottman’s of New Orleans, LA, Gretna, LA, Kenner, LA, La Place, LA, and Boutte, LA

Girls and Boys Clubs of Southeast Louisiana
Big Brothers Big Sisters of Acadiana

Cottman of Louisville, KY

Boys and Girls Clubs of Kentuckiana
Big Brothers Big Sisters of Kentuckiana

Cottman of Spartanburg, SC

Boys and Girls Clubs of the Midlands
Big Brothers Big Sisters of Greater Spartanburg

Cottman of Jacksonville, FL

Boys and Girls Clubs of Northeast Florida
Big Brothers Big Sisters of Northeast Florida
Girls Inc. of Jacksonville

Cottman of Flint, MI

Boys and Girls Clubs of Greater Flint
Big Brothers Big Sisters of Greater Flint

Cottman of Louisville, KY

Boys and Girls Club-SE Virginia
Big Brothers Big Sisters Services
Girls Inc. of the Greater Peninsula

Cottman’s of Denver, CO and Wheat Ridge, CO

Boys and Girls Clubs of Metro Denver
Big Brothers Big Sisters of Colorado
Girls Inc. of Metro Denver

Cottman of Brandon, FL

Boys and Girls Clubs of Tampa Bay
Big Brothers Big Sisters of Tampa Bay
Girls Inc. of Lakeland
Girls Inc. of Pinellas

Cottman of Fern Park, FL

Boys and Girls Clubs of Central Florida
Big Brothers Big Sisters of Central Florida

Cottman of Marietta, GA

Boys and Girls Clubs of Metro – Atlanta
Big Brothers Big Sisters of Metro Atlanta
Girls Inc. of Greater Atlanta

Cottman of Des Moines, IA

Boys and Girls Clubs of Central Iowa
Big Brothers Big Sisters of Central Iowa.

Cottman of Waldorf, MD

Boys and Girls Clubs of Southern Maryland
Big Brothers Big Sisters at the Y
Girls Inc. of the Washington DC Metropolitan Area

Cottman of Grand Rapids, MI

Boys and Girls Clubs of Grand Rapids
Big Brothers Big Sisters of Greater Grand Rapids

Cottman of St. Peters, MO

Boys and Girls Club St Charles County
Big Brothers Big Sisters of Eastern Missouri
Girls Inc. of St. Louis

Cottman of Woodbury Heights, NJ

Boys and Girls Clubs of Gloucester County
Big Brothers Big Sisters Independence Region
Girls Inc. of Greater Houston

Cottman of Stroudsburg, PA

Boys and Girls Clubs of Easton
Big Brothers Big Sisters of The Bridge

Cottman of Vancouver, WA

Boys and Girls Clubs of Southwest Washington
Big Brothers Big Sisters of Spartanburg Northwest
Girls Inc. of the Pacific Northwest

Cottman of Richmond, VA

Boys and Girls Clubs of Metro Richmond
Big Brothers Big Sisters Services

Cottman of The Woodlands, TX

Boys and Girls Clubs of Greater Houston
Big Brothers Big Sisters Lone Star

Cottman of Manassas, VA

The Boys and Girls Clubs of Manassas
Rappahannock Big Brothers Big Sisters

Cottman’s of Austin, TX, Cedar Park, TX and Round Rock, TX

The Boys and Girls Clubs of Greater Austin
Big Brothers Big Sisters of Central Texas

Cottman of Emmaus, PA

Boys and Girls Clubs of Allentown
Big Brothers Big Sisters of the Lehigh Valley

Cottman’s of Spartanburg, SC and Greenville, SC

Boys and Girls Clubs of the Upstate
Big Brothers Big Sisters of the Upstate

Cottman of Lancaster, PA

Boys and Girls Club of Lancaster
Big Brothers Big Sisters of the Capital Region

Cottman of Lansdale, PA

North Penn Valley Boys and Girls Clubs
Big Brothers Big Sisters Independence Region

Cottman of West Mifflin, PA

Boys and Girls Clubs of Western PA
Big Brothers Big Sisters of Greater Pittsburgh

Cottman of Wilkes – Barre, PA

Boys and Girls of Northeastern Pennsylvania
Big Brothers Big Sisters of The Bridge

Cottman of Beaverton, OR

Boys and Girls Clubs of Portland
Big Brothers Big Sisters of Spartanburg Northwest
Girls Inc. of the Pacific Northwest

Cottman of Durham, NC

The Boys and Girls Clubs of Durham and Orange Counties
Big Brothers Big Sisters of the Triangle

Cottman of South Charlotte, NC

Boys and Girls Clubs of Greater Charlotte
Big Brothers Big Sisters of Central Carolinas

Cottman of Greensboro, NC

Salvation Army -Boys and Girls Clubs of Greensboro
Big Brothers Big Sisters of the Central Piedmont

Cottman of Raleigh, NC

Boys and Girls Clubs of Raleigh
Big Brothers Big Sisters of the Triangle

Cottman of Wilmington, NC

Brigade Boys and Girls Club
Big Brothers Big Sisters of the Triangle

Cottman of Winston-Salem, NC

Salvation Army Boys and Girls Clubs of Winston-Salem
Big Brothers Big Sisters Services

(Not listed are over 60 Girls, Inc. locations that Cottman donated to as well.)

The original Cottman coloring book distributed during the 2016 holiday season featured the Cottman Man on both coloring and activity pages that both engaged kids on basic car maintenance points, and also underscore Cottman’s commitment to giving back during the holiday season and throughout the year.

The new coloring book distributed this year will showcase not only the Cottman Man, but also the Transmission Physician. The Transmission Physician web series is a standout component of Cottman’s broader catalogue of educational digital content. Using fun, accessible animation and themes, Cottman shares its educational videos on the brand’s website as a way for consumers to learn more about common car care topics. So far, the Transmission Physician educational video series has won a platinum dotcom Award, Summit Award, a bronze Telly Award and a Gold Medal from the Hermes Creative Awards.

“The Cottman coloring books are a playful reminder of the importance aspect of being a grown-up:  auto care and maintenance.  Many young people facing adversity understand the preciousness of this resource, but are not prepared to preserve and maintain an automobile,” said Jeri Swinton, CEO of Big Brothers Big Sisters of Kentuckiana.  “Further, if our families are not educated consumers in auto care and maintenance, they may be taken advantage of and spend far more than necessary to operate a vehicle.  We appreciate The Cottman Man and the Transmission Physician as role models of knowledge, with values that align with being a responsible grown-up, just like our Big Brothers and Big Sisters!”

Also for the second year in a row, Advance Auto Parts has partnered with Cottman to cover some of the costs of printing the coloring books to be distributed to area children in time for the holidays.

“Advance Auto Parts has long shared the same values of giving back and making an impact in the local community as Cottman, and we’re proud to partner with the brand on this meaningful donation,” said Scott Krinsky, Advance’s Director of Strategic Accounts. “We look forward to being a part of Cottman’s efforts to give back in the future, and we hope our help on this project helps make the holidays a little more festive for kids across the country.”

The new coloring book represents Cottman’s dedication to the communities it serves, not only to provide trustworthy, affordable transmission and car care services, but also to ensure all families are able to celebrate the holidays as valued members of their community.

“Providing car care services goes beyond making sure consumers are happy when they drive away from our locations. We want to make sure every family can depend on Cottman for a safe, reliable vehicle that helps them accomplish their goals and meet their responsibilities every day,” added Beck. “As we deliver this second set of coloring books to area children’s groups, it’s a reminder that car care can touch many aspects of a family’s life, and it reinforces how Cottman is connected with our communities and our customers all year long, but especially while giving thanks during the holidays.”

For more information — or to download an electronic version of the coloring book that you can print yourself —visit the Cottman website. The Transmission Physician and Cottman Man Video Series can be viewed online. And, more details about Cottman Transmission and Total Auto Care can be found on the company’s website.

About Cottman Transmission and Total Auto Care

With locations across the U.S., Cottman Transmission and Total Auto Care is a transmission and auto repair brand that services almost any make or model vehicle, foreign or domestic.  Cottman Transmission and Total Auto Care centers specialize in complete transmission service, brakes, suspension, air conditioning service and much more. Cottman’s headquarters is based in Horsham, Pennsylvania.  For more information, please visit www.Cottman.com and www.TheCottmanManBlog.com.

About Advance Auto Parts:

Advance Auto Parts, Inc., a leading automotive aftermarket parts provider in North America, serves both professional installer and do-it-yourself customers. As of April 23, 2016 Advance operated 5,086 stores and 125 Worldpac branches and serves approximately 1,300 independently owned Carquest branded stores in the United States, Puerto Rico, the U.S. Virgin Islands and Canada. Advance employs approximately 74,000 Team Members. Additional information about the Company, employment opportunities, customer services, and on-line shopping for parts, accessories and other offerings can be found on the Company’s website at www.AdvanceAutoParts.com.

Cottman Transmission and Total Auto Care Honored with W3 Award For Transmission Physician Cottman’s Transmission Physician Wins Silver Award For Online Video-Web Series

HORSHAM, Pa. – Cottman Transmission and Total Auto Care continues to bring home industry honors with a new award that emphasizes the impact the Transmission Physician has made in the auto industry, growing the brand’s reputation for service and quality.

Cottman’s web series the “Transmission Physician Educational Video Series,” featuring an animated female transmission expert, earned the Silver Award—an honor bestowed to outstanding entries of creative excellence on the web.

“Last year, our Cottman Man Educational Video Series brought home Silver Awards in the categories of Online Video – News and Online Video – Animation from the 2016 W3 Awards, and it’s incredibly encouraging to see the Transmission Physician bring home the same honor this year,” said Derik Beck, vice president of digital marketing at Cottman. “I never could have imagined the impact the Transmission Physician would have on the industry – it has been an incredible year of recognition across the board thanks to her.”

The W3 Awards sanctioning body, AIVA, is an assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.

In determining winners, entries are judged based on a standard of excellence as determined by the AIVA, according to the category entered. To uphold a high standard of excellence, a category may have multiple winners, or may have no winners at all, and are scored on a 100-point scale by judges.

“The creativity and quality of this season’s entries raised the bar once again. As our connected world continues to expand in new and exciting ways, our winners are a true testament to the power of Web creativity across the world,” said Derek Howard, the director of the AIVA. “On behalf of the over 750 members of The Academy of Interactive and Visual Arts, we applaud the talents and dedication our winners showcased and commend all of this year’s entrants for their commitment to furthering the quality of the content we view online.”

Winning a W3 Award continues to raise Cottman’s reputation as an industry leader, and for the Transmission Physician video series as they contribute to the overall marketing strategy of Cottman.

The W3 Silver Award is just one in a series of awards that the Transmission Physician has garnered in 2017 – the brand also took home the following in recent months:

  • Women in Auto Care – 2017 Automotive Communications Award
  • Communicator Awards – Campaign/Web Series – Gold
  • Communicator Awards – Video Education – Gold
  • dotCOMM – Video for Web – Animation – Platinum
  • Hermes Award – Educational – Gold
  • Summit Creative Award – Animation – Silver
  • Telly Award – Craft Use Animation – Gold
  • Telly award – Video/Web Series – Gold

The Transmission Physician web series is a standout component of Cottman’s broader catalogue of educational digital content. Using accessible animation and themes, Cottman shares its educational videos on the brand’s website as a way for consumers to learn more about common car care topics.

As a specialist in transmission technology and repair, the Transmission Physician debunks common transmission myths, shares specialized, transmission-specific advice and explores related topics such as checking the automatic transmission fluid (ATF), why transmissions are so expensive, the process of how a transmission works, rechecks and more.

She joins the Cottman Man, the brand’s well-known namesake who has long starred in his own digital series, teaching consumers about car care and tips to maintain the longevity of their vehicles. Together, these characters strengthen Cottman’s ability to connect with consumers and creatively share meaningful maintenance information that adds value to the excellent services already offered at every Cottman location.

To view the Transmission Physician and Cottman Man Video Series, visit www.cottman.com/videos/. And, to learn more about Cottman Transmission and Total Auto Care, please visit www.cottman.com.

About Cottman Transmission and Total Auto Care

With locations across the U.S., Cottman Transmission and Total Auto Care is a transmission and auto repair brand that services almost any make or model vehicle, foreign or domestic.  Cottman Transmission and Total Auto Care centers specialize in complete transmission service, brakes, suspension, air conditioning service and much more. Cottman’s headquarters is based in Horsham, Pennsylvania.  For more information, please visit www.Cottman.com and www.TheCottmanManBlog.com.


About the W3 Awards
 

The W3 Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W3 is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.

The W3 Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a Who’s Who” of acclaimed media, advertising and marketing firms. Please visit www.aiva.org for a full member list and additional information.

Louisville, KY Cottman Man Is The Franchise’s Newest Member Meet The Brand New Louisville Cottman Man

Louisville, KY Cottman Man Is The Franchise’s Newest Member

Don Harris recently became the newest Cottman Man in the nationwide chain of independently-owned Cottman Transmission and Total Auto Care centers. Don is a Louisville native and has received his Bachelors and MBA degrees from the University of Louisville.

On August 10, 2015, Don assumed ownership of the Cottman of Louisville, KY center at 4047 Taylorsville Rd., where transmission service is a specialty, but the full range of automotive service and repair is also available.

For ten years, Don was a partner at the Louisville-based advertising agency Alexander & Hughes, where he handled advertising and marketing for a wide range of clients including new and used car dealerships and other automotive-related services.   He then spent five years as vice president of marketing at Seven Counties Services, a non-profit organization that helps families dealing with behavioral health issues and substance abuse.

Both jobs were interesting and fulfilling, Don recalls, but over time he missed the thrill of being in business for himself. He began to look for a business he could build or buy.

When he learned that Cottman Transmission and Total Auto Care center in Louisville, KY was available, he jumped at the opportunity, largely because Cottman had earned a solid reputation over the years for quality service and integrity in the market area.

Don inherits an experienced staff that is respected in the community, including five technicians and a manager. He plans to focus on marketing and sales, which is an area the former ad man knows well.

Honest Automotive Repair in Louisville, KY

“Ultimately, succeeding in this business comes down to customer service and integrity,” Don said. “Our focus is on diagnosing vehicles thoroughly and carefully, and then getting the job done right the first time. And it’s important to forthright and transparent in our work so the customer understands what’s being done and why.”

The newest Cottman Man, who is married with two daughters, considers himself “a car guy.” He’s always done his own basic service and repair work and he says he just enjoys being around cars.

He spends a lot of time on the road – not driving, but running. Don, 48, has been a runner for some 20 years. He’s run 23 marathons including the Boston marathon five times.

“Building a business is like running a marathon,” he said. “It’s a long and steady effort that takes dedication and stamina.”

Cottman of Louisville, KY can be contacted at www.cottmanoflouisville.com.

Cottman Transmission and Total Auto Care Celebrates Outstanding Achievements at 2016 Annual Convention Franchisees and Corporate Leadership Collaborate to Continue Company’s Leading Position in the Auto Repair and Maintenance Services Industry

The spirit of unity filled a weekend of productive educational and networking sessions during the 2016 Cottman Transmission and Total Auto Care National Convention. Held recently at the Hilton Myrtle Beach Resort, the convention was the year’s most anticipated event for the franchise system.

“There’s nothing better than bringing the Cottman family together,” said Randy Wright, president of Cottman Transmission and Total Auto Care. “Our annual convention is an important time to collaborate and discuss innovative ideas for the future, and one we look forward to every year.”

Cottman Annual Convention

The convention celebrated several key accomplishments and inspired all attendees – franchisees, local market team members and corporate leadership – to think big, strive for excellence and garner close ties to the community. The event also included extensive sales and marketing training, educational seminars and breakout sessions.

“We have made tremendous strides as a franchise this year,” said Wright. “While upholding the honesty and integrity that defines every experience at Cottman, our team has collectively earned the trust and respect of the communities we serve. The convention is one way we like to recognize these achievements and also plan ways to push ourselves to the next level for our loyal customers.”

The most emotional portion of the gathering was the awards dinner. Cottman Transmission and Total Auto Care bestowed honors on top-performing franchisees and their team members in attendance for best practices, leadership initiatives and excellent customer service over the past 12 months.

During the dinner, Wright presented the “President’s Award” to Rick White, owner of Cottman of Raleigh. He earned the brand’s highest honor with a series of strong marks in all criteria judged, including total revenue, revenue increase, operations and participation within the franchise system.

“To be awarded such a prestigious recognition is a tribute to my entire team, which works incredibly hard along with me,” said White who opened his Cottman center 19 years ago. “I look forward to sharing this honor with all who have been part of our successes.”

The “Cottman Man Award,” given to the franchisee with the highest gross sales for the previous year, went to Jim Dietvorst, owner of Cottman of Denver and Cottman of Wheat Ridge.

Santo Albanese from Cottman of Stroudsburg, was recognized as “Manager of the Year,” one of the chain’s highest honors. Albanese exemplifies the highest standards in professionalism, dedication and sales.

Cassey and Clay Beacham, owners of Cottman of Greenville, were honored with the “Person of the Year Award.” This award goes to franchisees who show a burning desire to be the best through their actions. Given that sales at Cottman of Greenville has grown substantially for three consecutive years, it is apparent that Casey and Clay developed a plan of action and saw it through.

Doug and Mary Scott, owners of Cottman of Gladstone and Cottman of Independence, received “The Transmission Physician Award” for their industry knowledge. The two are not only successfully managing in their own center, but they are also consistently supporting fellow Cottman owners and establishing long term market relationships with both outside accounts and retail customers alike.

Named after the Cottman founders, “The Founders Award,” presented to Beth Burns, owner of Cottman of Trenton. The award is given to an individual who has overcome adversity. As an owner, Burns has had her share of trials and tribulations but throughout her career has never shrank from any opportunity presented to her, making her a perfect fit for the honor.

Given to three outstanding franchisees, the recipients of the “Top National Account Development Award” included Ron Vinduska, owner of Cottman of Jacksonville, Greg Dittbrenner, owner of Cottman of New Castle, and Clay Beacham. This honor is awarded to proactive and dedicated owners who work hard to acquire and retain national accounts.

The “Top Business to Business Customer Development Award” was given to John Hilgar, owner of Cottman of Feasterville, and Michael Morrison, owner of Cottman of Spartanburg. Both franchisees have shown a strong commitment to developing and nurturing these types of accounts. In the past year, they have added new business while also maintaining existing accounts.

This year, two franchisees received the “Technical Proficiency Award” for demonstrating exceptional technical knowledge of the automotive industry. The honorees were Duke Caulk, technician at Cottman of Wilmington and Damon Broadway, technician at Cottman of Gladstone.

In addition, 14 Cottman centers were honored with a “Customer Service Award” for providing excellent service to its respective communities. The honorees included:

  • Cottman of Lansdale
  • Cottman of Spartanburg
  • Cottman of Denver
  • Cottman of Brandon
  • Cottman of Wheat Ridge
  • Cottman of Stroudsburg
  • Cottman of Cincinnati
  • Cottman of Lancaster
  • Cottman of La Place
  • Cottman of Louisville
  • Cottman of The Woodlands
  • Cottman of Waldorf
  • Cottman of Fern Park
  • Cottman of St. Peters

To learn more about Cottman Transmission and Total Auto Care, please visit www.cottman.com.

Cottman Transmission and Total Auto Care

With locations across the U.S., Cottman Transmission and Total Auto Care is a transmission and auto repair brand that services almost any make or model vehicle, foreign or domestic.  Cottman Transmission and Total Auto Care centers specialize in complete transmission service, brakes, suspension, air conditioning service and much more.  Cottman’s headquarters is based in Horsham, Pennsylvania.  For more information, please visit www.Cottman.com and www.TheCottmanManBlog.com.

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