Cottman of Louisville’s Update To Coronavirus

Updated March 23^rd 2020

Dear Customers, Visitors, Family & Friends

Though we are taking extreme precautions to mitigate any risks of the pandemic caused by COVID-19 for our customers and staff, we have still received many questions and wished to proactively address how we are responding:

• As of this writing, we are still open for business at our physical office location.
• We have implemented the CDC guidelines of ‘social distancing’ and zero-touch in-person meetings.
• Business personnel have been busy with extra cleanings of the office and other high-touch areas.
• We will immediately implement any new CDC guidelines as this pandemic unfolds.

There are simple things the CDC recommends you do to help keep yourself and others healthy while visiting our location:

• Wash your hands often with soap and water for at least 20 seconds, especially after blowing your nose, coughing, or sneezing; going to the bathroom; and before eating or preparing food.
• Avoid touching your eyes, nose, and mouth with unwashed hands.
• Stay home when you are sick.
• Cover your cough or sneeze with a tissue, then throw the tissue in the trash.

We will continue to monitor the evolving COVID-19 situation and make every attempt to keep you informed. Emergency notifications to staff and patients will be conducted through our emergency communication channels including text notifications, telephone calls, and communicated directly to customers.

For updated information on this rapidly changing situation, please visit the CDC website here: http://bit.ly/39TQIyg

Cottman of Louisville

HORSHAM, Pa. – Cottman Transmission and Total Auto Care marks an incredible year of accomplishments in the aftermarket industry, including a slue of national awards, additions to its pioneering educational video series, community giveback and an overall commitment to excellence in the digital marketing space.

The leading aftermarket car care brand is rounding out 2017 with nine different accolades for the Transmission Physician video web series, including two Telly awards and two gold Communicator awards. In addition, Cottman introduced the world to National Check Your Transmission Day, the first national holiday focused on transmission maintenance, observed during the month of October.

“2017 was a year filled with impressive accomplishments for Cottman and it’s a testament to our commitment to excellence and customer service that we continue to reinvent what it means to be innovative and creative in the aftermarket space,” said Derik Beck, vice president of digital marketing at Cottman. “From prestigious national awards for our education video series, to an entirely original national holiday focused on transmission care, we’ve put our heart into everything we’ve accomplished, and I’m grateful to my team.”

The Transmission Physician, a standout component of Cottman’s broader catalogue of educational digital content, made a name for herself by debunking common transmission myths, sharing specialized, transmission-specific advice and exploring related topics such as checking the automatic transmission fluid (ATF), why transmissions are so expensive, the process of how a transmission works, rechecks and more.

The brand received nine different national marketing awards for the Transmission Physician, including the following:

• 2017 Automotive Communications Awards – Women in Auto Care
• 2017 W3 Awards Silver – Online Video-Web Series for Video
• Communicator Awards – Campaign/Web Series – Gold
• Communicator Awards – Video Education – Gold
• dotCOMM – Video for Web – Animation – Platinum
• Hermes Award – Educational – Gold
• Summit Creative Award – Animation – Silver
• Telly Award – Craft Use Animation – Gold
• Telly award – Video/Web Series – Gold
• Vega Award – Animation – Arcturus (3rd Place)
• Vega Award – Web Personality/Host – Arcturus (3rd Place)

“At Cottman, we’re never satisfied with just ‘good enough,’ and that’s evident when you look at our commitment to digital marketing excellence, our quality services and our engagement with consumers at each of our locations,” said Randy Wright, president at Cottman. “The awards earned by the Transmission Physician, as well as the many other recognitions and initiatives we’ve undertaken, continue to show our dedication to being the trusted neighborhood transmission and car care center in each of the communities we serve.”

To bookend a year of industry acclaim, Cottman released four videos in the Transmission Physician series.

Further leveraging its position as an industry leader, Cottman launched an unprecedented national holiday: National Check Your Transmission Day on Oct. 21, a special celebration during October’s National Car Care Month. In observance of National Check Your Transmission Day, Cottman was a leading voice urging all drivers to make transmission maintenance a priority. To that end, Cottman was able to offer its very own free TransCheck 21 PLUS Inspection, which provides busy consumers with the chance to enhance regular auto maintenance with a comprehensive transmission check at no extra charge.

“Transmission repair is one of the most expensive repairs, making more consumers prone to ignoring preventable problems, and National Check Your Transmission Day was the first of its kind, bringing transmission care to the forefront of consumers’ minds in October,” added Beck. “All of our digital efforts are intended to improve consumers’ confidence in their own transmission maintenance know-how, and Cottman’s superior services, making National Check Your Transmission Day a stand-out success for us this year.”

Building on Cottman’s foundational digital content, the brand’s trusted Cottman Man digital video series was honored with a variety of industry marketing laurels, including the following:

• IAC – Cottman Man Video Series – Best Other Online Video
• Summit International – Cottman Man Video Series – Animation – Platinum
• W3 Award – Cottman Man Video Series – Online Video Web Series – Silver
• W3 Award – Cottman Man Video Series – Web Personality or Host – Silver

Building on the momentum of the brand’s outstanding educational videos, Cottman was also acknowledged for the quality of its Cottman Man Blog. The consumer-facing blog received an “Automotive Communications (B – to – B)” award; was named as one of the “Top 100 Auto Repair and Maintenance Blogs for Mechanics and Car Owners” by the Feedspot online blog spot; and reached number 14 on the “Top 33 Informative and Helpful Blogs for Car Care, Repair, and Maintenance” by the itmycar.com website.

Taken together, these digital marketing and content awards speak to the outstanding quality of Cottman’s consumer content, as well as the brand’s commitment to providing accessible, engaging videos and blogs that aim to educate all drivers on transmission maintenance and general car care.

Finally, Cottman continued its special seasonal tradition of bringing holiday magic to local communities and to spread awareness of basic car maintenance to people of all ages. The brand is donating its children’s coloring and activity book featuring the Transmission Physician and the Cottman Man, for the second year in a row, this time to local chapters of Boys and Girls Club, Big Brothers, Big Sisters and Girls, Inc. across the country this holiday season.

“The best way to cap off Cottman’s year of awards is by giving back to our communities, and making the holidays as memorable as possible for those in need,” Beck added. “Our hope is that by donating activity books to area children’s organizations, we’re able to spread holiday joy and give kids some useful knowledge about car care that will last them a lifetime.”

To view the Transmission Physician and Cottman man Educational Video Series, visit www.cottman.com/videos/. And, to learn more about Cottman Transmission and Total Auto Care, please visit www.cottman.com.

About Cottman Transmission and Total Auto Care

With locations across the U.S., Cottman Transmission and Total Auto Care is a transmission and auto repair brand that services almost any make or model vehicle, foreign or domestic.  Cottman Transmission and Total Auto Care centers specialize in complete transmission service, brakes, suspension, air conditioning service and much more. Cottman’s headquarters is based in Horsham, Pennsylvania.

HORSHAM, Pa. – Cottman Transmission and Total Auto Care continues to set the standard for inclusion and representation in the auto care industry with a new award that highlights the impact of the groundbreaking Transmission Physician, growing the brand’s reputation for service and quality.

Cottman was awarded the prestigious 2017 Automotive Communications Award by Women in Auto Care, which recognizes companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.

“This year has been a whirlwind of awards for the Transmission Physician, and we continued to be humbled by the recognition of the auto care industry and the marketing community,” said Derik Beck, vice president of digital marketing at Cottman. “I’m so grateful to my team for the chance to work together on a video series that has had such an incredible positive impact, and we’re thrilled the board for Women in Auto Care saw the value of the Transmission Physician.”

Cottman and other winners were recognized at the Women in Auto Care press conference and reception on Oct. 31, 2017, during AAPEX in Las Vegas.

The Automotive Communications Awards are just one of a series of accolades that the Transmission Physician has garnered in 2017 – the brand also took home the following in recent months:

• 2017 W3 Awards Silver – Online Video-Web Series for Video
• Communicator Awards – Campaign/Web Series – Gold
• Communicator Awards – Video Education – Gold
• dotCOMM – Video for Web – Animation – Platinum
• Hermes Award – Educational – Gold
• Summit Creative Award – Animation – Silver
• Telly Award – Craft Use Animation – Gold
• Telly award – Video/Web Series – Gold

“At Cottman, we have long prided ourselves on our commitment to our customers, and our video series are a core component of that engagement and education,” said Randy Wright, president at Cottman. “The Transmission Physician is an excellent example of our digital marketing team’s creativity in appealing to a broad audience to empower customers to learn as much as they can about transmission maintenance, and this award is an extraordinary recognition of their achievement.”

The Transmission Physician web series is a standout component of Cottman’s broader catalog of educational digital content. Using accessible animation and themes, Cottman shares its educational videos on the brand’s website as a way for consumers to learn more about common car care topics

As a specialist in transmission technology and repair, the Transmission Physician debunks common transmission myths, shares specialized, transmission-specific advice and explores related topics such as checking the automatic transmission fluid (ATF), why transmissions are so expensive, the process of how a transmission works, rechecks and more.

In addition to the Transmission Physician, Cottman also educates its online audience through the Cottman Man, the brand’s well-known namesake and longtime star in his own digital series, teaching consumers about car care and tips to maintain the longevity of their vehicles. Together, these characters strengthen Cottman’s ability to promote accessible and meaningful maintenance tips that add value to the services already offered at every Cottman location.

To view the Transmission Physician and Cottman Man Video Series, visit www.cottman.com/videos/. And, to learn more about Cottman Transmission and Total Auto Care, please visit www.cottman.com.

About Cottman Transmission and Total Auto Care

 With locations across the U.S., Cottman Transmission and Total Auto Care is a transmission and auto repair brand that services almost any make or model vehicle, foreign or domestic.  Cottman Transmission and Total Auto Care centers specialize in complete transmission service, brakes, suspension, air conditioning service and much more. Cottman’s headquarters is based in Horsham, Pennsylvania.  For more information, please visit www.Cottman.com and www.TheCottmanManBlog.com.

About the Women in Auto Care Automotive Communications Awards

The Automotive Communications Awards were created by Women in Auto Care. The awards recognize companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts. Winners were recognized at the Women in Auto Care press conference and reception Tuesday, Oct. 31, 2017, during AAPEX in Las Vegas, Nev.

For more information about Women in Auto Care or the Automotive Communications Awards, please visit: https://www.womeninautocare.org/awards/.

HORSHAM, PA – Cottman Transmission and Total Auto Care continues to make bringing holiday magic to local communities both a priority and an opportunity to spread awareness of basic car maintenance to people of all ages this year.

Cottman has announced that it will again be donating its children’s coloring and activity book for the second year in a row, this time to local chapters of Boys and Girls Club, Big Brothers Big Sisters and Girls, Inc. across the country this holiday season.

“When we delivered our first coloring and activity book starring the Cottman Man to local children’s hospitals last year, we were overwhelmed by the response and humbled at the chance make a difference in the lives of children,” said Derik Beck, Cottman’s vice president of digital marketing. “Cottman prides itself on setting an example of community involvement in the automotive aftermarket industry, and giving back to local families, especially children, is an essential component of our company values. The holiday season is a chance for us to say thank you to everyone in our local markets and we are grateful for the chance to spread car care knowledge through a fun, accessible coloring book to as many area kids as possible.”

The coloring book features both the Cottman Man, the lovable character who has hosted his own blog and taken on a fresh look in a series of animated online shorts; and the highly decorated Transmission Physician, the new digital star at Cottman who shares specialized, transmission-specific advice in her award-winning video series.

“We’re excited to collaborate with Cottman to provide girls a fun, creative way to learn about car care and the automotive industry,” said Penn Sheppard, Director of Learning Central at Girls Inc. “The Transmission Physician character shows girls that women can be leaders in traditionally male-dominated fields. She is breaking barriers and resisting gender stereotypes. She is a strong, smart, and bold role model for girls.”

The leading automotive aftermarket industry innovator is sharing its creative coloring books with kids at more than 150 local chapters of Boys and Girls Club, Big Brothers Big Sisters and Girls, Inc., from coast to coast. This includes the following:

Cottman of Feasterville, PA

Boys and Girls Clubs of Philadelphia
Big Brothers Big Sisters of Bucks County
Girls Inc. of Greater Philadelphia & Southern New Jersey

Cottman of New Castle, DE

Boys and Girls Clubs of Delaware
Big Brothers Big Sisters of Delaware

Cottman of Trenton, NJ

Boys and Girls Clubs of Mercer County
Big Brothers Big Sisters of Mercer County

Cottman of Maple Shade, NJ

Boys and Girls Club of Camden County
Big Brothers Big Sisters Independence Region

Cottman’s of Gladstone, MO, Kansas City, MO, Independence, MO and Shawnee, KS

Boys and Girls Clubs of Greater Kansas
Big Brothers Big Sisters of Greater Kansas City

Cottman of Cincinnati, OH

Boys and Girls Club of Greater Cincinnati
Big Brothers Big Sisters of Greater Cincinnati

Cottman’s of New Orleans, LA, Gretna, LA, Kenner, LA, La Place, LA, and Boutte, LA

Girls and Boys Clubs of Southeast Louisiana
Big Brothers Big Sisters of Acadiana

Cottman of Louisville, KY

Boys and Girls Clubs of Kentuckiana
Big Brothers Big Sisters of Kentuckiana

Cottman of Spartanburg, SC

Boys and Girls Clubs of the Midlands
Big Brothers Big Sisters of Greater Spartanburg

Cottman of Jacksonville, FL

Boys and Girls Clubs of Northeast Florida
Big Brothers Big Sisters of Northeast Florida
Girls Inc. of Jacksonville

Cottman of Flint, MI

Boys and Girls Clubs of Greater Flint
Big Brothers Big Sisters of Greater Flint

Cottman of Louisville, KY

Boys and Girls Club-SE Virginia
Big Brothers Big Sisters Services
Girls Inc. of the Greater Peninsula

Cottman’s of Denver, CO and Wheat Ridge, CO

Boys and Girls Clubs of Metro Denver
Big Brothers Big Sisters of Colorado
Girls Inc. of Metro Denver

Cottman of Brandon, FL

Boys and Girls Clubs of Tampa Bay
Big Brothers Big Sisters of Tampa Bay
Girls Inc. of Lakeland
Girls Inc. of Pinellas

Cottman of Fern Park, FL

Boys and Girls Clubs of Central Florida
Big Brothers Big Sisters of Central Florida

Cottman of Marietta, GA

Boys and Girls Clubs of Metro – Atlanta
Big Brothers Big Sisters of Metro Atlanta
Girls Inc. of Greater Atlanta

Cottman of Des Moines, IA

Boys and Girls Clubs of Central Iowa
Big Brothers Big Sisters of Central Iowa.

Cottman of Waldorf, MD

Boys and Girls Clubs of Southern Maryland
Big Brothers Big Sisters at the Y
Girls Inc. of the Washington DC Metropolitan Area

Cottman of Grand Rapids, MI

Boys and Girls Clubs of Grand Rapids
Big Brothers Big Sisters of Greater Grand Rapids

Cottman of St. Peters, MO

Boys and Girls Club St Charles County
Big Brothers Big Sisters of Eastern Missouri
Girls Inc. of St. Louis

Cottman of Woodbury Heights, NJ

Boys and Girls Clubs of Gloucester County
Big Brothers Big Sisters Independence Region
Girls Inc. of Greater Houston

Cottman of Stroudsburg, PA

Boys and Girls Clubs of Easton
Big Brothers Big Sisters of The Bridge

Cottman of Vancouver, WA

Boys and Girls Clubs of Southwest Washington
Big Brothers Big Sisters of Spartanburg Northwest
Girls Inc. of the Pacific Northwest

Cottman of Richmond, VA

Boys and Girls Clubs of Metro Richmond
Big Brothers Big Sisters Services

Cottman of The Woodlands, TX

Boys and Girls Clubs of Greater Houston
Big Brothers Big Sisters Lone Star

Cottman of Manassas, VA

The Boys and Girls Clubs of Manassas
Rappahannock Big Brothers Big Sisters

Cottman’s of Austin, TX, Cedar Park, TX and Round Rock, TX

The Boys and Girls Clubs of Greater Austin
Big Brothers Big Sisters of Central Texas

Cottman of Emmaus, PA

Boys and Girls Clubs of Allentown
Big Brothers Big Sisters of the Lehigh Valley

Cottman’s of Spartanburg, SC and Greenville, SC

Boys and Girls Clubs of the Upstate
Big Brothers Big Sisters of the Upstate

Cottman of Lancaster, PA

Boys and Girls Club of Lancaster
Big Brothers Big Sisters of the Capital Region

Cottman of Lansdale, PA

North Penn Valley Boys and Girls Clubs
Big Brothers Big Sisters Independence Region

Cottman of West Mifflin, PA

Boys and Girls Clubs of Western PA
Big Brothers Big Sisters of Greater Pittsburgh

Cottman of Wilkes – Barre, PA

Boys and Girls of Northeastern Pennsylvania
Big Brothers Big Sisters of The Bridge

Cottman of Beaverton, OR

Boys and Girls Clubs of Portland
Big Brothers Big Sisters of Spartanburg Northwest
Girls Inc. of the Pacific Northwest

Cottman of Durham, NC

The Boys and Girls Clubs of Durham and Orange Counties
Big Brothers Big Sisters of the Triangle

Cottman of South Charlotte, NC

Boys and Girls Clubs of Greater Charlotte
Big Brothers Big Sisters of Central Carolinas

Cottman of Greensboro, NC

Salvation Army -Boys and Girls Clubs of Greensboro
Big Brothers Big Sisters of the Central Piedmont

Cottman of Raleigh, NC

Boys and Girls Clubs of Raleigh
Big Brothers Big Sisters of the Triangle

Cottman of Wilmington, NC

Brigade Boys and Girls Club
Big Brothers Big Sisters of the Triangle

Cottman of Winston-Salem, NC

Salvation Army Boys and Girls Clubs of Winston-Salem
Big Brothers Big Sisters Services

(Not listed are over 60 Girls, Inc. locations that Cottman donated to as well.)

The original Cottman coloring book distributed during the 2016 holiday season featured the Cottman Man on both coloring and activity pages that both engaged kids on basic car maintenance points, and also underscore Cottman’s commitment to giving back during the holiday season and throughout the year.

The new coloring book distributed this year will showcase not only the Cottman Man, but also the Transmission Physician. The Transmission Physician web series is a standout component of Cottman’s broader catalogue of educational digital content. Using fun, accessible animation and themes, Cottman shares its educational videos on the brand’s website as a way for consumers to learn more about common car care topics. So far, the Transmission Physician educational video series has won a platinum dotcom Award, Summit Award, a bronze Telly Award and a Gold Medal from the Hermes Creative Awards.

“The Cottman coloring books are a playful reminder of the importance aspect of being a grown-up:  auto care and maintenance.  Many young people facing adversity understand the preciousness of this resource, but are not prepared to preserve and maintain an automobile,” said Jeri Swinton, CEO of Big Brothers Big Sisters of Kentuckiana.  “Further, if our families are not educated consumers in auto care and maintenance, they may be taken advantage of and spend far more than necessary to operate a vehicle.  We appreciate The Cottman Man and the Transmission Physician as role models of knowledge, with values that align with being a responsible grown-up, just like our Big Brothers and Big Sisters!”

Also for the second year in a row, Advance Auto Parts has partnered with Cottman to cover some of the costs of printing the coloring books to be distributed to area children in time for the holidays.

“Advance Auto Parts has long shared the same values of giving back and making an impact in the local community as Cottman, and we’re proud to partner with the brand on this meaningful donation,” said Scott Krinsky, Advance’s Director of Strategic Accounts. “We look forward to being a part of Cottman’s efforts to give back in the future, and we hope our help on this project helps make the holidays a little more festive for kids across the country.”

The new coloring book represents Cottman’s dedication to the communities it serves, not only to provide trustworthy, affordable transmission and car care services, but also to ensure all families are able to celebrate the holidays as valued members of their community.

“Providing car care services goes beyond making sure consumers are happy when they drive away from our locations. We want to make sure every family can depend on Cottman for a safe, reliable vehicle that helps them accomplish their goals and meet their responsibilities every day,” added Beck. “As we deliver this second set of coloring books to area children’s groups, it’s a reminder that car care can touch many aspects of a family’s life, and it reinforces how Cottman is connected with our communities and our customers all year long, but especially while giving thanks during the holidays.”

For more information — or to download an electronic version of the coloring book that you can print yourself —visit the Cottman website. The Transmission Physician and Cottman Man Video Series can be viewed online. And, more details about Cottman Transmission and Total Auto Care can be found on the company’s website.

About Cottman Transmission and Total Auto Care

With locations across the U.S., Cottman Transmission and Total Auto Care is a transmission and auto repair brand that services almost any make or model vehicle, foreign or domestic.  Cottman Transmission and Total Auto Care centers specialize in complete transmission service, brakes, suspension, air conditioning service and much more. Cottman’s headquarters is based in Horsham, Pennsylvania.  For more information, please visit www.Cottman.com and www.TheCottmanManBlog.com.

About Advance Auto Parts:

Advance Auto Parts, Inc., a leading automotive aftermarket parts provider in North America, serves both professional installer and do-it-yourself customers. As of April 23, 2016 Advance operated 5,086 stores and 125 Worldpac branches and serves approximately 1,300 independently owned Carquest branded stores in the United States, Puerto Rico, the U.S. Virgin Islands and Canada. Advance employs approximately 74,000 Team Members. Additional information about the Company, employment opportunities, customer services, and on-line shopping for parts, accessories and other offerings can be found on the Company’s website at www.AdvanceAutoParts.com.

HORSHAM, Pa. – Cottman Transmission and Total Auto Care continues to bring home industry honors with a new award that emphasizes the impact the Transmission Physician has made in the auto industry, growing the brand’s reputation for service and quality.

Cottman’s web series the “Transmission Physician Educational Video Series,” featuring an animated female transmission expert, earned the Silver Award—an honor bestowed to outstanding entries of creative excellence on the web.

“Last year, our Cottman Man Educational Video Series brought home Silver Awards in the categories of Online Video – News and Online Video – Animation from the 2016 W3 Awards, and it’s incredibly encouraging to see the Transmission Physician bring home the same honor this year,” said Derik Beck, vice president of digital marketing at Cottman. “I never could have imagined the impact the Transmission Physician would have on the industry – it has been an incredible year of recognition across the board thanks to her.”

The W3 Awards sanctioning body, AIVA, is an assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.

In determining winners, entries are judged based on a standard of excellence as determined by the AIVA, according to the category entered. To uphold a high standard of excellence, a category may have multiple winners, or may have no winners at all, and are scored on a 100-point scale by judges.

“The creativity and quality of this season’s entries raised the bar once again. As our connected world continues to expand in new and exciting ways, our winners are a true testament to the power of Web creativity across the world,” said Derek Howard, the director of the AIVA. “On behalf of the over 750 members of The Academy of Interactive and Visual Arts, we applaud the talents and dedication our winners showcased and commend all of this year’s entrants for their commitment to furthering the quality of the content we view online.”

Winning a W3 Award continues to raise Cottman’s reputation as an industry leader, and for the Transmission Physician video series as they contribute to the overall marketing strategy of Cottman.

The W3 Silver Award is just one in a series of awards that the Transmission Physician has garnered in 2017 – the brand also took home the following in recent months:

• Women in Auto Care – 2017 Automotive Communications Award
• Communicator Awards – Campaign/Web Series – Gold
• Communicator Awards – Video Education – Gold
• dotCOMM – Video for Web – Animation – Platinum
• Hermes Award – Educational – Gold
• Summit Creative Award – Animation – Silver
• Telly Award – Craft Use Animation – Gold
• Telly award – Video/Web Series – Gold

The Transmission Physician web series is a standout component of Cottman’s broader catalogue of educational digital content. Using accessible animation and themes, Cottman shares its educational videos on the brand’s website as a way for consumers to learn more about common car care topics.

As a specialist in transmission technology and repair, the Transmission Physician debunks common transmission myths, shares specialized, transmission-specific advice and explores related topics such as checking the automatic transmission fluid (ATF), why transmissions are so expensive, the process of how a transmission works, rechecks and more.

She joins the Cottman Man, the brand’s well-known namesake who has long starred in his own digital series, teaching consumers about car care and tips to maintain the longevity of their vehicles. Together, these characters strengthen Cottman’s ability to connect with consumers and creatively share meaningful maintenance information that adds value to the excellent services already offered at every Cottman location.

To view the Transmission Physician and Cottman Man Video Series, visit www.cottman.com/videos/. And, to learn more about Cottman Transmission and Total Auto Care, please visit www.cottman.com.

About Cottman Transmission and Total Auto Care

With locations across the U.S., Cottman Transmission and Total Auto Care is a transmission and auto repair brand that services almost any make or model vehicle, foreign or domestic.  Cottman Transmission and Total Auto Care centers specialize in complete transmission service, brakes, suspension, air conditioning service and much more. Cottman’s headquarters is based in Horsham, Pennsylvania.  For more information, please visit www.Cottman.com and www.TheCottmanManBlog.com.

About the W3 Awards 

The W3 Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W3 is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.

The W3 Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a Who’s Who” of acclaimed media, advertising and marketing firms. Please visit www.aiva.org for a full member list and additional information.

HORSHAM, Pa. – The Cottman Man has done it again: The consumer technical blog for Cottman Transmission and Total Auto Care has been named as one of the Top 100 Auto Repair and Maintenance Blogs for Mechanics and Car Owners by the Feedspot online blog spot.

This is just the latest in an ongoing series of awards that the Cottman Man has received for his blog in the short time it’s been online. It was named one of the Top 50 Automotive and Mechanics Blogs by Direct Capital after being online for just five months. And it was recognized by Website Magazine as an example of how to reach out to consumers in your community.

“This is exactly the kind of recognition we wanted for our blog,” says Derik Beck, Cottman’s VP of digital marketing. “Today’s cars are extremely complicated devices, and consumers often feel overwhelmed when faced with a repair decision.”

According to Beck, too often that’s made worse by poor communication. “In the Cottman Man Blog, we explain these complex issues clearly, without a bunch of jargon or confusing acronyms. This helps consumers understand the problems they’re facing and reinforces the trust that’s so important when working with a repair center.”

“Our goal has always been to help educate consumers about their cars,” explains Cottman President Randy Wright. “We believe educated consumers will make smarter decisions when it comes to having their cars repaired. And that benefits all of us: the consumers and the Cottman centers.”

The Cottman Man Blog covers a wide variety of topics, including how to recognize when your car has a problem, how to find a qualified repair shop, and how to explain your problem to the technician to make sure you’re getting the most accurate repair possible. There are dozens of subjects listed, with new ones going online several times a year.

The Cottman Man Blog is just one segment of the consumer outreach program that has become the hallmark of Cottman’s online marketing. Their Transmission Physician program — an animated video featuring the first female transmission specialist — just won two Telly awards: one for Craft Use of Animation for Branded Content & Entertainment, and a second for Web Series for Video, Shows or Segments.

Cottman Transmission and Total Auto Care offer a rare franchise opportunity for entrepreneurs interested in a proven and reputable brand in the fast-growing automotive aftermarket industry. Interested candidates should have a minimum net worth of $100,000 and liquid assets of at least $65,000 percenter. The initial franchise investment for a Cottman center is between $190,000 to $235,000, which includes a $37,500 franchise fee. For honorably discharged veterans, Cottman offers a reduced franchise fee.

To learn more about Cottman Transmission and Total Auto Care and its available franchise opportunities please visit https://www.cottman.com/cottman-franchise-opportunities/.

About Cottman Transmission and Total Auto Care:

With locations across the U.S., Cottman Transmission and Total Auto Care is a transmission and auto repair brand that services almost any make or model vehicle, foreign or domestic. Cottman Transmission and Total Auto Care centers specialize in complete transmission service, brakes, suspension, air conditioning service and much more. Cottman’s headquarters is based in Horsham, Pennsylvania. For more information, please visit www.Cottman.com and www.TheCottmanManBlog.com.

HORSHAM, Pa. – Cottman Transmission and Total Auto Care continue its winning streak for its highly regarded digital marketing expertise with yet another award on the shelf for the groundbreaking Transmission Physician, growing the brand’s reputation for service and quality.

Out of more than 2,200 submissions from 15 countries, Cottman’s web series “Transmission Physician,” featuring an animated female transmission expert, earned the Platinum Award in the Animation category in the 2017 dotCOMM Awards for excellence in web creativity and digital communication.

“From the first time we revealed the Transmission Physician, we knew she was something special,” said Derik Beck, vice president of digital marketing at Cottman. “Now, she’s won multiple awards and it reinforces the care we put into her in the first place, reflecting our commitment to service and education for our customers over everything.”

Winners were selected from 241 categories for websites, videos, social media, paid media, owned media, earned media and digital marketing and communication programs. Entries for the dotCOMM Awards came from corporate marketing and communications departments, digital shops, advertising agencies, PR firms, production companies, and freelancers.

The dotCOMM awards are administered and judged by the Association of Marketing and Communication Professionals (ACMP). The international organization consists of several thousand marketing, communication, advertising public relations, and media production and freelance professionals. AMCP oversees awards and recognition programs, provides judges and rewards outstanding achievement and service to the profession.

Winning a dotCOMM Award goes even further to raise Cottman’s reputation as an industry leader for the Transmission Physician video series as it contributes to the overall marketing strategy of Cottman.

The dotCOMM Platinum Award is just one in a series of awards that the Transmission Physician has garnered in 2017 – the brand also took home the following in recent months:

• Silver Award, Summit Creative Awards for Education Animated Video Series
• Bronze Award, Telly Awards, Craft Use of Animation for Branded Content & Entertainment and Web Series for Video, Shows or Segments
• Gold Medal, Hermes Creative Awards, Electronic Media – Websites, Educational Video Series
• “Excellence” designation, Communicator Awards, Online Video in a Campaign or Web Series
• “Distinction” designation, Communicator Awards, Online Video in Video Education

The Transmission Physician web series is a standout component of Cottman’s broader catalog of educational digital content. Using accessible animation and themes, Cottman shares its educational videos on the brand’s website as a way for consumers to learn more about common car care topics.

As a specialist in transmission technology and repair, the Transmission Physician debunks common transmission myths, shares specialized, transmission-specific advice and explores related topics such as checking the automatic transmission fluid (ATF), why transmissions are so expensive, the process of how a transmission works, rechecks and more.

She joins the Cottman Man, the brand’s well-known namesake who has long starred in his own digital series, teaching consumers about car care and tips to maintain the longevity of their vehicles. Together, these characters strengthen Cottman’s ability to connect with consumers and creatively share meaningful maintenance information that adds value to the excellent services already offered at every Cottman location.

To view the Transmission Physician and Cottman Man Video Series, visit www.cottman.com/videos/. And, to learn more about Cottman Transmission and Total Auto Care, please visit www.cottman.com.

About Cottman Transmission and Total Auto Care

With locations across the U.S., Cottman Transmission and Total Auto Care is a transmission and auto repair brand that services almost any make or model vehicle, foreign or domestic. Cottman Transmission and Total Auto Care centers specialize in complete transmission service, brakes, suspension, air conditioning service and much more. Cottman’s headquarters is based in Horsham, Pennsylvania. For more information, please visit www.Cottman.com and www.TheCottmanManBlog.com.

It comes as no surprise that auto sales numbers and the auto aftermarket are closely intertwined. However, the aftermarket can benefit whether there are an increased number of new cars on the road, or if the cars themselves are simply getting older. In addition, the vast size of the auto care industry (estimated at $368 billion consumer dollars in 2017) gives it the strength to weather smaller blips in sales from year to year without much change in its broader performance. So when car sales sneeze (plunging or climbing), the aftermarket doesn’t have to catch a cold—in fact, brands can grow more robust in response to evolving consumer demand.

As  auto sales dipped in March, the aftermarket industry is looking at a consumer market that is focused on repairs and maintenance that will make their vehicles last longer than ever before—the average age of vehicles on the road has hit 11.6 years, and by 2021 more than  20 million cars on the road will be more than 25 years old.

For more specialized providers focused on specific auto care segments, including transmission, brake, tire or another type of repair or maintenance specialist, we have an opening to differentiate ourselves from general auto repair shops and dealerships in the aftermarket. It’s up to us to harness shifts in consumer demand to turn a drop in auto sales into growth in maintenance and repair services. There are several aftermarket spaces where specialists can capitalize on slower auto sales by focusing on core service execution.

Maintenance—make services fast and effective
As cars get older, consumers often turn to routine maintenance in an effort to coax more years than ever before from their vehicles. Consumers are quickly becoming more familiar which the ways a fluid change and transmission flush can keep a car running stronger for longer, or how a tire rotation and alignment along with replacing brake pads and discs, can all keep a car feeling young.

But aftermarket specialists need to be sure they’re making their services an attractive value-add to a consumer’s maintenance experience. Costs for maintenance services continue to increase and to keep consumers from becoming apathetic or lazy in their approach to taking care of aging cars, aftermarket specialists should focus on exceptional service. When a driver comes in for transmission fluid changes or a flush, for tire rotations or to inspect brake pads and discs, a specialist should do everything they can to ensure his or her visit is fast and efficient. Enhancing service excellence can expand a customer base into a loyal sea of regulars.

Repair—products should be high quality

As consumers are driving increasingly older cars, the need for more extensive repairs rather than routine maintenance is often inevitable. When consumers begin looking for a more expensive repair such as a total transmission rebuild or new brake lines, that’s an opportunity for aftermarket specialists to set themselves apart from dealer repair shops through quality. A specialist can ensure a customer is investing in a dependable product that will require less frequent if any, replacement in the future.

Aftermarket consumers have more choice in repairs, both for services and products themselves than ever before. The increased variety of supply, through growing market competition or the rise of e-commerce, means aftermarket specialists need to be strategic and targeted to coax consumer repair demand into maximum sales and revenue for their brand.

Inventory—forecasting for high return
Every aftermarket company knows the key to strong numbers is finding the sweet spot in stocking just enough low-demand and slightly more than enough high-demand products. The most dependable method of maintaining this balance is a reliable forecasting method. Depending on the market and type of aftermarket specialization, this may mean taking into account seasonality, technology innovations, preventative maintenance, and the trends toward greener products such as electric vehicles, or a variety of market indicators specific to transmissions, tires, brakes or other specialties.

Regardless of the forecast method, the point should be to ensure inventory selection is calculated to maximize return, and that each individual shop is controlling inventory as a method to capitalize on fluctuating car sales and other correlating factors in the aftermarket industry.

By focusing on efficient maintenance, quality repair, and an effective inventory system, aftermarket specialists will be positioned to take advantage of shifts in auto sales and easily rise above competitors in the industry.

HORSHAM, Pa. – Cottman Transmission and Total Auto Care continue to bring home award after award for its digital marketing proficiency with yet another award in its repertoire, growing the brand’s reputation for quality and service.

Out of more than 5,000 submissions from 24 countries, Cottman’s web series “Transmission Physician,” featuring an animated female transmission expert, earned the Silver Award in the 2017 Summit Creative Award competition for its creative work in the educational animated video series.

“There’s nothing more gratifying than seeing your team’s hard work pay off, and the Cottman crew put their heart and soul into creating the Transmission Physician,” said Derik Beck, vice president of digital marketing at Cottman. “Watching her take home so many distinguished honors just reinforces why we do what we do, and how important it is to value service and education for our customers over everything.”

The Summit Creative Award (SCA) recognizes and celebrates the creative achievements of small and medium-sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 23rd year, the SCA has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor.

Entries in 13 major categories are judged against a stringent set of standards. During its blind judging (entering company names withheld) the Board of Judges search for and identify innovative and creative concepts, strong executions and user experience, and the ability to communicate and persuade. Winners were selected in a wide range of categories from print and broadcast to online advertising and social media.

Winning a Summit Creative Award goes even further to raise Cottman’s reputation as an industry leader for the Transmission Physician video series, as it contributes to the overall marketing strategy of Cottman.

The Summit Award is just one in a string of awards that the Transmission Physician has garnered in 2017 – the brand also took home the following in recent months:

–Two Telly Awards – A Bronze Award for “Craft Use of Animation for Branded Content & Entertainment” and a Bronze Award for “Web Series for Video, Shows or Segments”
-Earned the Gold Award in the 2017 Hermes Creative Awards competition in the category “Electronic Media Websites” for the subcategory of “Educational Video Series.”
–Two Communicator Awards – Earned an “Excellence” designation from the Communicator Awards in the category of an online video in a campaign or web series. The series also earned a “Distinction” designation in the category of an online video in video education.

“We created the Transmission Physician to honor the women who have played an important role in making our industry what it is today, and are essential to the development and modernization of the auto industry,” said Beck. “Cottman stands for inclusivity at all levels, and we’re thrilled that the Transmission Physician is being honored at the international level, hopefully going even further to bring this message to the world.”

The Transmission Physician web series is a standout component of Cottman’s broader catalog of educational digital content. Using fun, accessible animation and themes, Cottman shares its educational videos on the brand’s website as a way for consumers to learn more about common car care topics.

As a specialist in transmission technology and repair, the Transmission Physician debunks common transmission myths, shares specialized, transmission-specific advice and explores related topics such as checking the automatic transmission fluid (ATF), why transmissions are so expensive, the process of how a transmission works, rechecks and more.

She joins the Cottman Man, the brand’s well-known namesake who has long starred in his own digital series, teaching consumers about car care and tips to maintain the longevity of their vehicles. Together, these characters strengthen Cottman’s ability to connect with consumers and creatively share meaningful maintenance information that adds value to the excellent services already offered at every Cottman location.
To view the Transmission Physician and Cottman Man Video Series, visit www.cottman.com/videos/. And, to learn more about Cottman Transmission and Total Auto Care, please visit www.cottman.com.

About Cottman Transmission and Total Auto Care

With locations across the U.S., Cottman Transmission and Total Auto Care is a transmission and auto repair brand that services almost any make or model vehicle, foreign or domestic. Cottman Transmission and Total Auto Care centers specialize in complete transmission service, brakes, suspension, air conditioning service and much more. Cottman’s headquarters is based in Horsham, Pennsylvania. For more information, please visit www.Cottman.com and www.TheCottmanManBlog.com.

HORSHAM, Pa. – Cottman Transmission and Total Auto Care’s groundbreaking educational video series continues to reach new heights in the industry, as the brand announced today the series was presented with two significant honors from the Communicator Awards for creative excellence in communication.

Cottman’s web series “Transmission Physician,” featuring the industry-leading animated female transmission expert, earned an “Excellence” designation from the Communicator Awards in the category of an online video in a campaign or web series. The series also earned a “Distinction” designation from the program in the category of an online video in video education.

“When we first conceptualized the Transmission Physician, we knew we were creating something special and unique in the aftermarket, and these recent awards further highlight the mark we’ve made on the industry,” said Derik Beck, vice president of digital marketing at Cottman. “We’re proud of our achievement with this web series and grateful to be recognized for our efforts by the Communicator Awards.”

With the announcement of the web series’ recognition by the Communicator Awards, Cottman’s web series now boasts a variety of accolades from across the marketing industry, including a Bronze Award in the 38th annual Telly Awards competition and a Gold Award in the 2017 Hermes Creative Awards competition.

“With every new award, the impact the Transmission Physician has had on auto care marketing trends becomes even clearer,” added Beck. “It’s both satisfying and humbling to be so thoroughly recognized for our contribution to the marketing world, both in auto care and in the broader community of creative professionals.”

The web series was conceptualized as a subtle but meaningful acknowledgment of the contributions women have made in the auto care industry. The Transmission Physician also signals to both customers and potential franchisees that Cottman is focused on creating an inclusive environment at all of its locations nationwide.

The highly decorated web series is one element of Cottman’s broader catalog of educational digital content. Using fun, accessible animation and themes, Cottman shares its educational videos on the brand’s website as a way for consumers to learn more about common car care topics.

As a specialist in transmission technology and repair, the Transmission Physician debunks common transmission myths, shares specialized, transmission-specific advice and explores related topics such as checking the automatic transmission fluid (ATF), why transmissions are so expensive, the process of how a transmission works, rechecks and more.

She joins the Cottman Man, the brand’s well-known namesake who has starred in his own digital series, teaching consumers about car care and tips to maintain the longevity of their vehicles. Together, these characters strengthen Cottman’s ability to connect with consumers and creatively share meaningful maintenance information that adds value to the excellent services already offered at every Cottman location.

The 23rd Annual Communicator Awards honor excellence in marketing and communication. The awards program is among the largest and most competitive in the world, with more than 6,000 entries received both from the United States and internationally. The entries are judged by the Academy of Interactive and Visual Arts, which is a professional organization more than 600 members made up of media, advertising, and marketing professionals.

To view the Transmission Physician and Cottman man Video Series, visit www.cottman.com/videos/. For more information about the Communicator Awards, visit: http://www.communicatorawards.com. And, to learn more about Cottman Transmission and Total Auto Care, please visit www.cottman.com.

About Cottman Transmission and Total Auto Care

With locations across the U.S., Cottman Transmission and Total Auto Care is a transmission and auto repair brand that services almost any make or model vehicle, foreign or domestic. Cottman Transmission and Total Auto Care centers specialize in complete transmission service, brakes, suspension, air conditioning service and much more. Cottman’s headquarters is based in Horsham, Pennsylvania. For more information, please visit www.Cottman.com and www.TheCottmanManBlog.com.