HORSHAM, Pa. – Cottman Transmission and Total Auto Care continue its winning streak for its digital marketing expertise with another award in its collection, helping to elevate the brand’s reputation for quality and service.

Cottman’s web series “Transmission Physician,” featuring a stereotype-busting animated female transmission expert, earned the Gold Award in the 2017 Hermes Creative Awards competition. The series was honored with the award in the category “Electronic Media – Websites” for the subcategory of “Educational Video Series.”

“When we conceptualized the Transmission Physician, we knew she had the ability to be an industry leader,” said Derik Beck, vice president of digital marketing at Cottman. “This project represents the best of Cottman – our ability to put the service and education of our customers above everything while reinforcing the name we’ve built for ourselves in the aftermarket car care space. I’m incredibly proud of our team’s work on this project.”

Administered and judged by the Association of Marketing and Communication Professionals, the Hermes Creative Awards honor achievement and service in the communications profession. The international competition is specifically formulated for creative professionals involved in the concept, writing, and design of traditional materials and programs as well as emerging technologies. The 2017 Hermes Creative Awards is one of the largest of its kind around the world, with winners ranging in size from individual communicators and media conglomerates to Fortune 500 companies. Winning a Hermes Creative Award goes even further to raise Cottman’s reputation as an industry leader for the Transmission Physician video series as it contributes to the overall marketing strategy of Cottman.

“The Transmission Physician was originally designed as a way to pay homage to the women who have made our industry what it is today, and have played an extremely important role in the development and modernization of the auto industry,” said Beck. “Cottman stands for inclusivity at all levels, and we’re thrilled that the Transmission Physician is being honored at the international level, hopefully going even further to bring this message to the world.”

The Transmission Physician web series is a standout component of Cottman’s broader catalog of educational digital content. Using fun, accessible animation and themes, Cottman shares its educational videos on the brand’s website as a way for consumers to learn more about common car care topics.

As a specialist in transmission technology and repair, the Transmission Physician debunks common transmission myths, shares specialized, transmission-specific advice and explores related topics such as checking the automatic transmission fluid (ATF), why transmissions are so expensive, the process of how a transmission works, rechecks and more. She joins the Cottman Man, the brand’s well-known namesake who has long starred in his own digital series, teaching consumers about car care and tips to maintain the longevity of their vehicles. Together, these characters strengthen Cottman’s ability to connect with consumers and creatively share meaningful maintenance information that adds value to the excellent services already offered at every Cottman location.

To view the Transmission Physician and Cottman man Video Series, visit www.cottman.com/transmission-physician. And, to learn more about Cottman Transmission and Total Auto Care, please visit www.cottman.com.

About Cottman Transmission and Total Auto Care

With locations across the U.S., Cottman Transmission and Total Auto Care is a transmission and auto repair brand that services almost any make or model vehicle, foreign or domestic. Cottman Transmission and Total Auto Care centers specialize in complete transmission service, brakes, suspension, air conditioning service and much more. Cottman’s headquarters is based in Horsham, Pennsylvania. For more information, please visit www.Cottman.com and www.TheCottmanManBlog.com.

HORSHAM, Pa. – Cottman Transmission and Total Auto Care today announced it was featured as a top-reviewed business on the crowd-sourced review site Angie’s List, based on hundreds of voluntary reviews of Cottman’s excellent service and customer experience. Through reviews provided by a customer base of more than 5 million members who use Angie’s List before they hire, Cottman was featured in a testimonial video to show how positive customer reviews can help drive growth.

“We strive to ensure our customers enjoy an overall exceptional experience every time they visit a Cottman center,” said Derik Beck, VP of digital marketing at Cottman. “We’re thrilled our customers who use Angie’s List have enjoyed our services, and we hope future users share their positive experiences at our locations as well.”

Angie’s List is a US-based website containing crowd-sourced reviews of local businesses. The website selected Cottman from among thousands of companies that are added on the List when a member submits feedback about the quality of their work.

“Angie’s List selected Cottman Transmission and Total Auto Care to be featured in a testimonial because they provide excellent service to our members,” said Katie Andrews, program manager at Angie’s List. “Their story will inspire other business owners.”

As an automotive aftermarket industry leader, Cottman has been providing trusted car care in neighborhoods across the nation for more than 50 years. Millions of car owners already think of Cottman as “my mechanic,” helping Cottman stand out from other aftermarket auto care companies as a national brand that offers local, one-stop total car care service.

The testimonial can be found here by clicking this link.

In addition to its excellent customer service, Cottman Transmission and Total Auto Care offer a rare franchise opportunity for entrepreneurs interested in a proven and reputable brand in the fast-growing automotive aftermarket industry. Interested candidates should have a minimum net worth of $100,000 and liquid assets of at least $65,000 percenter. The initial franchise investment for a Cottman center is between $190,000 to $235,000, which includes a $37,500 franchise fee. For honorably discharged veterans, Cottman offers a reduced franchise fee.

To learn more about Cottman Transmission and Total Auto Care and its available franchise opportunities please visit https://www.cottman.com/cottman-franchise-opportunities/.

About Cottman Transmission and Total Auto Care

With locations across the U.S., Cottman Transmission and Total Auto Care is a transmission and auto repair brand that services almost any make or model vehicle, foreign or domestic. Cottman Transmission and Total Auto Care centers specialize in complete transmission service, brakes, suspension, air conditioning service and much more. Cottman’s headquarters is based in Horsham, Pennsylvania. For more information, please visit www.Cottman.com and www.TheCottmanManBlog.com.

HORSHAM, Pa. – Cottman Transmission and Total Auto Care continue to gain recognition for its digital marketing expertise, as the brand announced today it was awarded not one but two prestigious accolades honoring its groundbreaking online educational video series.

Cottman’s web series “Transmission Physician,” featuring the industry-leading animated female transmission expert, earned a Bronze Award in the 38th annual Telly Awards competition. The series was recognized both for “Craft Use of Animation for Branded Content & Entertainment” and for “Web Series for Video, Shows or Segments.”

“We’re so proud of our work with the Transmission Physician,” said Derik Beck, vice president of digital marketing at Cottman. “Our whole team put our hearts and souls into this project to reinforce both Cottman’s excellent services and our reputation as a brand. It’s humbling to be recognized for our efforts, and I’m honored to accept this award on behalf of my team.”

As the premier authority on creative excellence in local, regional, and cable TV commercials and programs, as well as the finest video, film, web series and animation innovations, a Telly Award, represents a momentous acknowledgment of Cottman’s marketing efforts and the marketing value of the Transmission Physician. The web series was conceptualized as a subtle but meaningful acknowledgment of the contributions women have made in the auto care industry. The Transmission Physician also signals to both customers and potential franchisees that Cottman is focused on creating an inclusive environment at all of its locations nationwide.

“We first designed the Transmission Physician as a way to emphasize the contributions of women in our field,” added Beck. “Inclusivity is part of who we are at Cottman, and the fact that she won a Bronze at the Telly Awards shows the impact a web series like ours can have not only on our business but on the auto aftermarket industry as a whole.”

This newly decorated web series is one element of Cottman’s broader catalog of educational digital content. Using fun, accessible animation and themes, Cottman shares its educational videos on the brand’s website as a way for consumers to learn more about common car care topics. As a specialist in transmission technology and repair, the Transmission Physician debunks common transmission myths, shares specialized, transmission-specific advice and explores related topics such as checking the automatic transmission fluid (ATF), why transmissions are so expensive, the process of how a transmission works, rechecks and more.

She joins the Cottman Man, the brand’s well-known namesake who has long starred in his own digital series, teaching consumers about car care and tips to maintain the longevity of their vehicles. Together, these characters strengthen Cottman’s ability to connect with consumers and creatively share meaningful maintenance information that adds value to the excellent services already offered at every Cottman location.

The Telly Awards was founded in 1979 to honor excellence in local, regional and cable TV commercials, and is now one of the most sought-after awards by industry leaders, from large international firms to local production companies and ad agencies. For the 38th annual Telly Awards, judges evaluated submissions against a high standard of merit, recognizing individual distinction in creative work based on the combined scoring of all judges evaluating an entry. Due to the standards of the awards of excellence, judges may choose to award top honors to more than one entry or no entries at all in a particular category.

About Cottman Transmission and Total Auto Care

With locations across the U.S., Cottman Transmission and Total Auto Care is a transmission and auto repair brand that services almost any make or model vehicle, foreign or domestic. Cottman Transmission and Total Auto Care centers specialize in complete transmission service, brakes, suspension, air conditioning service and much more. Cottman’s headquarters is based in Horsham, Pennsylvania. For more information, please visit www.Cottman.com and www.TheCottmanManBlog.com.

HORSHAM, Pa. – Whenever the whole Cottman family is gathered together, it’s bound to be a meaningful time– and this year’s 2017 convention was no different. A sense of community and renewed dedication to education and networking filled the weekend, where franchisees, local market team members and corporate leadership got to enjoy the sun in Orlando, Florida.

The 2017 convention celebrated several key accomplishments and inspired all in attendance to continue to prioritize customer service, reach new heights in business ownership and live out the Cottman values every day.

“This past year has truly propelled Cottman to a new level,” said Cottman Transmission and Total Auto Care President Randy Wright. “As a company, we’re proud to spend another year exceeding our customers’ expectations for what an honest, transparent auto experience should be. Our team is strong and we’re looking forward to the year ahead.”
A highlight of the event was the awards dinner, which was followed by the presentation of honors on top-performing franchisees and their team members for best practices, leadership initiatives and excellence in customer service over the previous year. During the awards ceremony, Wright presented the “Commitment to Excellence” to Don Harris, owner of Cottman of Louisville. He earned the brand’s highest honor with a series of strong marks in all criteria judged, including total revenue, revenue increase, operations and participation within the franchise system.

“It is an honor to be given this prestigious award – it really speaks volumes about the team we have in place in Louisville,” said Harris. “They’re hardworking, dedicated and committed to being better every day.”

Greg Hulce from Cottman of Louisville was recognized as “Manager of the Year,” one of the chain’s highest honors. As the recipient of this award, Hulce exemplifies the highest standards in professionalism, dedication, and sales, always striving to be the best.

Cindy and Bob Cowie, owners of Cottman of Louisville, were honored with the “Person of the Year Award.” This award goes to franchisees who demonstrate a desire to be the best through their actions, always representing Cottman in a positive light and consistently acting as a shoulder to rely on for others in the Cottman system.

Scott Stillwell, the owner of Cottman of Lancaster, Pennsylvania, received “The Transmission Physician Award” for his industry knowledge and dedication to promoting the work of women in the automotive repair industry. He is not only successfully managing in his own center, but he is also consistently supporting fellow Cottman owners and establishing long-term relationships with both outside accounts and retail customers alike.

Named after the Cottman founders, “The Founders Award” was presented to Rob Kress, owner of Cottman of Flint, Michigan. The award is given to an individual who has overcome adversity. As an owner, Kress has overcome his share of trials throughout his career and has never turned away an opportunity presented to him. His indomitable spirit allows him to see potential where others do not.

Given to an outstanding franchisee, the recipient of the “Top National Account Development Award” include Fred Bowen, owner of Cottman of Winston Salem, North Carolina. This honor is awarded to proactive and dedicated owners who work hard to acquire and retain national accounts.

This year, two franchisees received the “Technical Proficiency Award” for demonstrating exceptional technical knowledge of the automotive industry. The honorees were Darby Devine, a technician at Durham, Greensboro, South Charlotte, and Winston-Salem, North Carolina; and Ricky Wilcox, a technician at Cottman of Cincinnati.

Also recognized were the million dollar centers:

• Cottman of Denver
• Cottman of Greensboro
• Cottman of Louisville
• Cottman of New Orleans
• Cottman of Louisville
• Cottman of Waldorf

In addition, 34 Cottman centers were honored with a “Customer Service Award” for providing excellent service to its respective communities. The honorees included:

• • Cottman of Beaverton
  • Cottman of Brandon
  • Cottman of Cincinnati
  • Cottman of Spartanburg
  • Cottman of Denver
  • Cottman of Des Moines
  • Cottman of Durham
  • Cottman of Fern Park
  • Cottman of Gladstone
  • Cottman of Greensboro
  • Cottman of Independence
  • Cottman of Kansas City
  • Cottman of Kenner
  • Cottman of La Place
  • Cottman of Lancaster
  • Cottman of Louisville
  • Cottman of Maple Shade
  • Cottman of Marietta
  • Cottman of New Orleans
  • Cottman of Louisville
  • Cottman of Racine
  • Cottman of Raleigh
  • Cottman of South Austin
  • Cottman of South Charlotte
  • Cottman of Spartanburg
  • Cottman of St. Peters
  • Cottman of Stroudsburg
  • Cottman of The Woodlands
  • Cottman of Trenton
  • Cottman of Vancouver
  • Cottman of West Mifflin
  • Cottman of Wheat Ridge
  • Cottman of Wilmington
  • Cottman of Winston Salem

To learn more about Cottman Transmission and Total Auto Care, please visit www.cottman.com.

About Cottman Transmission and Total Auto Care

With locations across the U.S., Cottman Transmission and Total Auto Care is a transmission and auto repair brand that services almost any make or model vehicle, foreign or domestic. Cottman Transmission and Total Auto Care centers specialize in complete transmission service, brakes, suspension, air conditioning service and much more. Cottman’s headquarters is based in Horsham, Pennsylvania. For more information, please visit www.Cottman.com and www.thecottonmanblog.com.

A key to creative, successful communication and marketing lies in gaining a fresh perspective on the industry you’re working in and the brand you represent. We’re creatures of habit and can fall into comfortable routines. Periodic brainstorming sessions and adoption of a mindset that embraces being as inventive as possible can counteract a retreat into the same old, same old. Specific tactics might include giving your website a facelift, developing enticing, consumer-facing promotions or contests or evaluating what competitors in and outside your industry are doing. Return to the basics with a team story idea session— the more originality and variety you incorporate into campaigns, the more effective they can become. No matter the industry, pushing for creativity allows marketing and communications professionals to tell the most compelling stories possible. Some of the best marketing strategies revolve around finding untold stories. Here are three tactics that have proven to be invaluable in uncovering untold stories.

LOOK AT WHAT’S MISSING
As alluded to above, it can be easy to fall into a creative silo, which runs the risk of turning your campaigns routine. Sometimes it’s merely a case of being so close to a project that it’s hard to see it needs a new element. For example, the Cottman Transmission and Total Auto Care website utilizes a series of marketing videos featuring an animated character called the Cottman Man. As we began planning for a new animated character, we wanted something unique. It didn’t take us long to see that an effective way to differentiate the new character from our existing animation had been right in front of us for quite some time: There was no female representation in our digital characterizations. As a result, we decided to make our new animated Transmission Physician character a woman. Besides honoring women past, present and future in our industry, it celebrated and recognized our women-run franchises. It also served as a signal to customers and potential franchisees that the brand values an inclusive environment, acknowledging women’s contributions to car care. By taking a step back, we were able to be more creative and inclusive in our messaging.

TALK AROUND THE STORY
Often the most compelling campaigns come from identifying primary and secondary goals, and using one to accomplish the other. This tactic requires a fair amount of creativity. Cottman wants to find new customers and franchisees, but we’ve realized we can accomplish those goals best by showcasing current franchisees. You could say we come to the situation sideways. A method we employ to highlight our services and draw in talented entrepreneurs is by highlighting our franchisees on local TV news segments, where they give tips on car care specific to the local weather and demonstrate their expert knowledge. Creative marketing efforts like this tell a story to multiple audiences at once and can accomplish more than one marketing goal in the process. One way to do this is by publicizing smaller features of your business—your delivery people always are on time, customers often call to remark on the quality of your products, store operators regularly become involved with community fundraising—to subtly draw attention to broader narratives of your organization: placing a premium on customer time, following excellent quality control processes, community give back as a core company value.

FOCUS ON COMMUNITY
Thinking creatively often means keeping an eye on the larger picture, and for many organizations that have become fixtures in their communities, the bigger picture is the neighborhoods they serve. Sometimes a marketing opportunity may not seem to yield immediate financial benefit for shareholders, or franchises, but they have a positive impact on your relationship with the greater community. During the 2016 holiday season, Cottman released a coloring book series featuring the Cottman Man and distributed it to children’s hospitals. Our goal was to spread holiday cheer to those in need. In fact, the effort had several residual effects. Focusing on creating a positive, meaningful product for local kids refreshed our corporate and franchise teams. It also further established the brand as a community partner. Maintaining a perspective on what’s really important, and the core values of your organization can help kick-start creativity by aligning a campaign with a worthwhile cause. As communications pros, it is vital to remember how storytelling fits into the broader corporate mission. Communicators have the chance to tell stories that resonate with internal and external stakeholders. The key to that resonance lies with your ability to push the limits of creativity to produce something truly memorable.